ALEXIS PAGIS

BUILDING MODERN LIFESTYLE BRANDS WITH PANACHE

I’m a French-American brand strategist with over 20 years of experience managing iconic lifestyle brands across the food & beverage and fashion retail industries at premier companies including LVMH, Campari, Nike, AB InBev, Away.

As a consultant or fractional CMO, I offer tailored support for businesses looking to elevate their brand(s). Specializing in brand strategy, lifestyle marketing, innovation and launch planning, I tap into culture to unlock the power of brands and fuel business growth.

Let’s work together!

Connect

WHAT I DO

Brand strategy

I help brands define their purpose and create a strategic blueprint for growth (positioning, identity, audience, voice).

LIFESTYLE STORYTELLING

Crafting powerful narratives that resonate with consumers’ lifestyles, values, and aspirations is at the core of my work. I develop content strategies that amplify these stories and strengthen brand connections.

LAUNCH PLANNING

To ensure every new launch sticks, I design impactful marketing launch plans, calibrated to create awareness, generate excitement, and drive sales.

BRAND CREATION & INNOVATION

Bringing new-to-world brands to life, I guide clients from exploration through concept development and brand design, creating fresh brand propositions that break through.